Overview of BlueSkyIdeas Experience

1. Association Management: Dorothy acted as the Executive Director, Cuisine Canada. Duties included maintaining membership, member services, managing financial and day-to-day business of the association, internal and external communications including media releases, website, enewsletters, printed newsletters, applying for funding, conference planning and execution, and overseeing their cookbook awards. Dorothy has worked for various associations reporting directly to the board. She has also sat on various local boards as a volunteer.
2. Communications:
• Educational Materials: Developed lesson plans for High School Home Economics for CanolaInfo and Sask Pulse, a low fat cooking course published on the Internet, a Chef Educator lesson plan including video and CD Rom.
• Writing and Editing: Editor for Growing Saskatchewan magazine, Canola Cooks, CuiScene, Saskatchewan Home Economics Association and Pulse Potential newsletters. Took projects from conception to publication and distribution. Oversaw contributing writers, design and photography and provided content and editing. Co – Editor/Author, Pulse Potential Cookbook (1995), a cookbook and cooking guide for Saskatchewan Pulse Crops. Authored several recipe and health brochures for various commodity organizations such as canola, pulses, wild boar, and mustard. Authored and distributed media releases. Write a monthly food column for the Western Producer.
• Online Communication: Oversaw development of several websites including canolainfo.org (current site and 3 previous versions), cuisinecanada.org, blueridgegardens.ca, saskatchewnanbounty.ca, and flavoursofcanada.ca. Developed enewsletters, einvitations and other email communications. Currently, Dorothy is setting up blogs and other social media opportunities for CanolaInfo.
3. Event and Conference Management:
• Conference Planning: Oversaw planning for 2 Northern Bounty Conferences (national), Pulse Seminar for Dietitians, several Home Economics conferences, Canola meetings. Planned and exhibited at trade shows and conferences across Canada and the US.
• Event Management: Planned and executed 12 Canola Camps Events. Canola Camp involves organizing travel, meals, accommodations and 3 days of tours for 15 high profile food writers from Canada, the US, Mexico and Japan. Planned and executed Encore, a culinary theatre experience that celebrated the goodness of Saskatchewan food and agriculture. Planned and executed 2 Cuisine Canada cookbook awards competitions and gala events.

Dorothy Long

Dorothy Long, BlueSkyIdeas
Dorothy Long is a consulting home economist with over 18 years of experience working in the agri-food industry. Dorothy has worked for several commodity groups and agri-food associations developing marketing, promotions and education programs, as well as resource materials for both the domestic and international marketplace. She has traveled extensively and planned for and attended conferences internationally. She conceptualized Canola Camp and the Canola Camper Alumni program, a very successful foodwriters tour rated by participants as the best-organized and most thoughtful food tour that they had attended. She also was a founding member of Saskatchewan Bounty, a joint commodity group interested in promoting Saskatchewan agriculture and food. Saskatchewan Bounty later became Growing Saskatchewan and Dorothy served as the editor of the Growing Saskatchewan magazine that was distributed in grocery stores across the province. Dorothy also co-produced Encore, a culinary theatre experience that celebrated the goodness of Saskatchewan food and agriculture. Dorothy also served as the Executive Director of Cuisine Canada for 4 years overseeing the running of day-to-day operations as well as 2 national Northern Bounty conferences and a yearly Cookbook awards competition and gala. Through Cuisine Canada Dorothy has developed a national network within the food and agriculture industry. Dorothy also writes a monthly food articles for the Western Producer and has written for various agri-food publications and has been published in Canadian Living magazine.
Currently, Dorothy’s main contract is as the brand manager for CanolaInfo, the marketing and promotions arm of Canola Council of Canada.

Google Docs

For anyone who works remotely or travels alot google docs is an invaluable tool. Actually, once you sign up for a google account it is one of several free applications that you can utilize. This one however has revolutionized my work life. I work from home on a team with other people that work in various locations. We get together once in a while but mostly we work from our locations and try to communicate through email, phone... Google docs has allowed us to create spreadsheets, presentations and word-like documents that are live online. We can edit them while talking on the phone together. Everything is in 'real time' and automatically saved so as you update someone else can see the changes. You can upload documents from your computer work on them and then download them again if needed. I use alot of spreadsheets to track projects and it is so handy to use this tool and then share it with co-workers. It has improved our communication and productivity tremendously and eliminated the old 'I didn't get that version' excuse and others... ;-)

Take a tour: http://www.google.com/google-d-s/tour1.html
 

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